The corona crisis is challenging many companies and marketing is not the top priority for everyone in these difficult times. But your customers expect you to keep them informed right now!
We are experiencing this very clearly: our newsletters are being clicked on particularly well these days, many readers are contact us via email or social media and our website is being read a lot - so you see: the need for information is high!
By the way, current evaluations of the adtech company Unruly confirm how important advertising is even in times of Corona: only 9 percent think that brands should pause with advertising. 51 percent say that advertising should currently give them the feeling that they are well informed*.