Your print ad - guidelines and examples

Wanting to place your print advert in an editorial context? We offer you the opportunity to target our readers with advertising in the print edition of WIRE. Your advert will be integrated in the editorial concept of WIRE. 

To ensure we can process your advert properly, we have drawn up a set of useful guidelines and examples for you.



Magazine format:

  • 210 mm wide x 297 mm high

Print space:

  • 184 mm wide x 260 mm high

Printing and binding methods:

  • 4c offset printing (80 lpc-screen) on coated paper (chlorine free). Wire stitching or adhesive binding

Data creation and delivery:

Please send us your ads ready for publishing in one of the programs and formats mentioned above, if possible as PDF/X-4 data (Output Intent: PSOcoated_v3.icc) with 3 mm bleed. We are happy to provide you with InDesign PDF job options
and color profiles for PDF creation. Binding proofs are desirable for colour advertisements. Should it be necessary to edit other files or adapt the layout, we have to charge you our cost price of 72.- €/hour.

Your data can be processed by us with the following programs:

  • Adobe Acrobat Version XI
  • Adobe InDesign (Version CC 2015) 
  • Adobe Illustrator (Version CC 2015) 
  • Adobe Photoshop (Version CC 2015)
  • Microsoft Office (Version 2013 für MAC and PC )

Image data in original sizes requires a resolution of 300 dpi (min. 600 dpi for line drawings). Indexed, LAB and RGB image data are converted by an in-house generated separation curve into the CMYK mode (the colour space is modified). This can lead to colour deviations, for which we cannot assume any liability.


  • Bio-Printing inks (CMYK)
  • Special colours available on request


When making the proof please consider that our printer works with standard PSO-ISO12647 values both in the preparatory and in the printing stages. If you are unable to provide us with a binding colour proof or can only supply a digital
colour printout, please note that your file will be printed in compliance with the PSOcoated_v3.icc.

If you are interested, please contact Anna Ugrica (, Tel.: +49 951 861-195) who will also tell you the costs.