Your online banners - guidelines

Wanting to place your online banner in an editorial context? We offer you the opportunity to target our readers on our website and/or in our newsletter.  To ensure your banners can be included to maximum effect, we have drawn up a set of useful guidelines for banners on our website and for banners in the newsletter.

Guidelines

Online banners ...

...are displayed through the AdServer used by WIRE. The following guidelines apply for the different banner formats. They must be observed so that the banners can be displayed correctly:

Fullbanner:

  1. size: 468 x 60 pixels
    max. 40 K
    data formats: GIF/JPG/Flash
  2. Superbanner:
    size: 950 x 90 pixels
    max. 40 K
    data formats: GIF/JPG/Flash
  3. Hockeystick:
    size: 728 x 90 pixels + 120 x 600 pixels
    max. 40 K per format
  4. Webskin:
    size: 120 x 600 pixels+ 980 x 90 pixels + 120 x 600 pixels max.
    40 K per format 
    data formats: GIF/JPG/Flash
  5. Content Ad:
    size: 300 x 250 pixels
    max. 40 K
    data formats: GIF/JPG/Flash
  6. (Wide) Skyscraper:
    size: (160) 120 x 600 pixels
    max. 40 K
    data formats: GIF/JPG/Flash

Please ensure you follow the guidelines so that the banners can be published on time.

Banner BJ Ansicht

Ad Opportunities Newsletter ...

...are incorporated in our newsletter template and dispatched through a newsletter software.  The following guidelines apply for the banner format in the newsletter. They must be observed so that the banners can be displayed correctly.

format in pixels: 700 x 120 pixels

  • size: max. 40 K
  • data format: JPG

Please note that animated banners in various Outlook versions are not supported.

Please ensure you follow the guidelines so that the banners can be published on time.

Banner im NL