02/12/2021 – New website goes live with a rebranded style and logo
“Fastener Fair Stuttgart” rebranded to “Fastener Fair Global”
Mack-Brooks Exhibitions, organiser of the show, announced the new name, logo and style for the “Fastener Fair Stuttgart” show, now called “Fastener Fair Global”.
The International Exhibition for the Fastener and Fixing Industry taking place from 21 to 23 March 2023, at Messe Stuttgart, Germany, is now also live with a new restyled show website. Mack-Brooks Exhibitions believe that the new brand name reflects more on the international character of the exhibition, with the German show considered the flagship event of the Fastener Fair series.
Hand in hand with the name change, the logo has also been updated. Building on the existing branding, Mack-Brooks Exhibitions has reimagined the iconic double interlocking Fs and the classic yellow and blue colour palette, trading the outdated 3D look for a bolt head in a contemporary flat aesthetic. Combined with a modern typographic treatment, this change ensures readability and recognizability across all applications, from giant billboards and signage to small phone screens.
“With the new brand, we wanted to get away from a late 1990’s design by refreshing its style with a more modern look. Over the years, the fastener and fixing industry has consolidated industry 4.0 into manufacturing processes and across different supply chain stages, including automation, advanced robotics, augmented reality and big data. As the leading trade exhibition for the fastening industry, Fastener Fair Stuttgart – now Fastener Fair Global – has continuously supported the industry throughout its technological advancements. Now, we thought it was time to adapt the logo to a new digital era, as the old logo did also not fit the purpose of preserving consistency between traditional and digital advertising. Therefore we opted for a simpler and more iconic design. In order to guarantee brand recognition, we kept Fastener Fair Global in a distinctive blue and yellow colour palette, but with more saturated colours that have a stronger visual appeal.” says Liljana Goszdziewski, Portfolio Director of the European Fastener Fairs on behalf of the organiser Mack-Brooks Exhibitions.