17/04/2023 – Trade fairs in Türkiye

Tüyap and Messe Düsseldorf join forces

The “Tube+Steel” and “Wire Tech” fairs –Turkey's leading fairs in the field of tube, steel and wire organized by Tüyap- and the “wire” and “Tube” fair - the world's leading fair of the tube, wire and cable industry organized by Messe Düsseldorf – will get together in Istanbul between 24-27 May 2023.


The “wire Eurasia” will take place between 24-27 May as part of the “Wire Tech”. © Tüyap


“wire Eurasia” will be held biennially as independent fair from 2025 onwards: Fairground in Istanbul. © Tüyap Fair Istanbul


Tüyap, the leader of the Turkish fair industry, has entered into a powerful cooperation with Messe Düsseldorf, the world's leading fair organization company. Within the scope of this cooperation, Messe Düsseldorf's “Tube” and “wire” fair will, this year, be re-located to Istanbul on 24-27 May 2023 to be co-held with Tüyap's “Tube+Steel” and “Wire Tech” Fairs. In the following years, the fair will be organized as a standalone biennial event under the name “Tube Eurasia” and “wire Eurasia”.

Tüyap will strengthen the multinational character of the Istanbul Tube+Steel and “Wire Tech” fairs by using Messe Düsseldorf's international sales and marketing network, while Messe Düsseldorf aims to reach the Eurasian geography, which stands out as the growth catalyst of the tube and wire industry, through Tüyap fairs.

Eurasian geography offers a great potential for the industry
Last year, Turkey ranked second only behind Italy among the countries with the highest level of presence in the “Tube” and “wire” Düsseldorf event. By considering Turkey's strengthening position in the sector, Messe Düsseldorf gave the green light to the cooperation that involves re-location of the fair to Istanbul and provides it with access to the Eurasia market.

Ilhan Ersözlü, General Manager of Tüyap Fuarlar Yapim A.S., explains: "As Tüyap, our goal is to maximize the potential of the tube, steel and wire sectors through this cooperation, combining our 40+ years of experience in fair organization with the international sales and marketing network of Messe Düsseldorf. By bringing the world's leading tube and wire fair to Istanbul, we are also enriching the portfolio and content of our specialized industrial fairs “Tube+Steel” and “Wire Tech”, which will be held for the second time in 2023. I believe that this strategic cooperation will give birth to many new business opportunities and that both our visitors and exhibitors will be satisfied with the fair experience."

The cooperation that starts with the 2023 fair will continue for a long time. The “wire Eurasia” and “Tube Eurasia” fairs, which will take place between 24-27 May 2023 as part of the “Tube+Steel” and “Wire Tech” this year, will be held biennially as independent fairs from 2025 onwards.

www.tuyap.com.tr | www.wire-eurasia.com