15/05/2025 – Set up for the future
New COO at KEB Automation
Since April 2025 Gerald Müller is the new Chief Operating Officer at KEB Automation, system provider of automation and drive solutions. The 44-year-old will be responsible for production and procurement. He succeeds Ralf Lutter, who is moving into an advisory role after 37 years with the company, including more than 25 years in management.
Gerald Müller (second from right) with (from left) Thomas Brinkmann, Vittorio Tavella and Ralf Lutter. © KEB Automation
In his new role, Müller will complement the existing management board consisting of Thomas Brinkmann (CEO and shareholder), Vittorio Tavella (CFO) and Wolfgang Wiele (CTO).
“I am looking forward to the new challenge and would like to express my gratitude for the trust placed in me. My goal is to work with our specialists and managers to further optimise the value chain of the group. By increasing the digitalisation and automation of central processes, we are adapting to changing market requirements,” says Müller.
Gerald Müller has been with KEB since 2005, starting in industrial engineering, where he became head of the department a few years later. In 2012, the electrical engineer became head of the electronics production at KEB's headquarters in Barntrup. As the new COO of KEB Automation, he will take over responsibility for electronics production as well as the brakes and clutches production. Industrial engineering, service, materials management, digitalisation, production, maintenance and occupational safety will also fall within his responsibilities.
Thomas Brinkmann, CEO and shareholder of the KEB Group: “With Gerald Müller, an exceptionally experienced colleague is taking over the management of the production division who knows the internal processes and always has an eye for potential optimisations. I look forward to continuing to work with him. I would like to express my special thanks to Ralf Lutter, who has contributed significantly to the company's success through his decades of work and has had a lasting impact on KEB in many ways.”
As a well-known supplier of automation technology, the KEB Group offers the full range of solutions for state-of-the-art machines and systems. Plastic machines, recycling, wood processing, process technology and intralogistics, or even wind energy and e-mobility: KEB provides complete solutions ranging from IIoT and HMI to controllers and frequency inverters to motors and brakes. Family-run since 1972, the KEB Group is active worldwide with 1,400 employees in 12 subsidiaries, including 7 production sites, and more than 50 partners.
