26/12/2025 – Elcowire sharpens strategy with stronger customer focus
Christoph Busch steps into a new role as Key Account Manager
Elcowire is entering 2026 with a refreshed strategy and a stronger focus on its customers. As part of this shift, Christoph Busch steps into a new role as Key Account Manager, strengthening the company’s presence among 15 key customers across several rapidly developing sectors.
Christoph Busch, Key Account Manager, Business Unit Rod. © Elcowire
These customers operate in growing industries such as Energy, and Infrastructure – areas where Elcowire aims to support the growth. “Regular communication and aligning their needs with our Wire Rod capabilities and production will be central,” says Christoph. “We’re moving towards increased demand for Wire Rod in these expanding sectors, and I will have more dedicated time for these customers.”
With a supply chain anchored in Elcowire’s own copper production, the new structure is designed to ensure closer collaboration, increased visibility, and better responsiveness to customer needs. Christoph’s focus will span Germany, Austria, and Switzerland — markets with significant potential for long-term growth.
The changes takes effect in early January 2026, marking an important step in Elcowire’s continued commitment to customer-oriented development.
