To this end, two of the biggest German trade fair companies are bundling their competencies in a joint venture on the Turkish market: Messe Düsseldorf GmbH and Deutsche Messe AG will in future hold a 50% share each in Hannover Messe Ankiros Fuarcilik A.S.

Irrespective of the joint venture, Messe Düsseldorf and its partner Tüyap Fairs Istanbul, will also continue to further develop the regional trade fairs “wire Eurasia” and “Tube Eurasia” jointly in Istanbul after their successful debut in 2023.

“We are delighted with the big step towards developing further market-relevant topics from the metal industry in Türkiye,” says Friedrich-Georg Kehrer, Global Portfolio Director at Messe Düsseldorf GmbH, explaining how the strategic partnership came about. “With its economic appeal Türkiye is also a flourishing marketplace at the interface between Europe and Asia for the key technologies wire, cable and tubes & pipes,” adds Kehrer.

Over the past few years Türkiye has made major investments in housing, road construction, bridges and rail infrastructure. Other major projects are underway. This fuels a high demand for wire, cable and tubes/pipes as well as metallurgy and foundry products.

Türkiye therefore offers excellent economic prospects and is highly attractive due to its bridging function between Europe and Asia. Thanks to its large domestic market and strong industrial base, Türkiye has long been an important trading partner for Germany and North Rhine-Westphalia. In 2022 the volume of trade between Germany and Türkiye totalled Euro 27 billion, with NRW accounting for Euro 11.5 billion (42.6%).

www.wire-eurasia.com