25/02/2026 – Joining / welding
Pressure Welding Machines unveils new brand Identity at “wire 2026”
Pressure Welding Machines (PWM), a globally recognised specialist in cold pressure wire welding, will unveil a refreshed brand identity at WIRE Düsseldorf in April. The rebrand marks a significant milestone for the company, which is celebrating 42 years of engineering excellence and innovation within the wire and cable industry.
Carole Cole and Steve Mepsted with the PWM team. © PWM
Founded in 1984, PWM has built a strong international reputation for the design and manufacture of high-quality cold pressure welding equipment, serving customers across more than 50 countries. The new brand reflects both the company’s heritage and its ambitions for continued growth in an evolving global market.
The refreshed identity introduces a more contemporary look and feel while retaining the distinctive elements that customers associate with the PWM name. It has been developed to better represent the company’s advanced technology, export-led focus and commitment to long-term partnerships.
Carole Cole, Senior Export Sales Manager at PWM, commented: “We are delighted with the new brand and are excited for the next chapter of growth for PWM. Whilst we didn’t want to lose our global recognition and distinctive brand, we wanted to future-proof the company and move to a more contemporary look and feel.”
Visitors to “wire 2026” in Düsseldorf will be among the first to experience the new PWM brand, alongside the company’s cold pressure wire welding solutions and technical expertise. The rebrand underscores PWM’s ongoing investment in innovation, customer support and international expansion as it looks ahead to the next decade and beyond.
wire 2026, hall 9 booth B 41
Pressure Welding Machines (PWM) Ltd.
Units 1 & 5, Belmont Farm Business Ctr., Bethersden Road
TN26 3DYBethersden Kent/Great Britain
Tel.: +44 1233 820847
pwm@btinternet.com
