16/04/2023 – Business in Middle Eeast
New expansion in Saudi Arabia
The shareholders of Madem Gulf Ind - Bahrain have agreed to open a new manufacturing, assembly and distribution plant in Jeddah, Kingdom of Saudi Arabia. This will become the second manufacturing plant in Middle East, following the initial plant located in Askar, Bahrain.
Madem-Moorecraft Reels USA, Inc. is part of Madem Group, a global leader in the manufacture and distribution of nailed wooden reels.
Operations are scheduled to begin in 2023 with assembly and distribution beginning in Q3-Q4, while manufacturing is set for Q1-Q2 2024. The initial investment encompasses cutting-edge full automated wooden drums CNC lines and will create over 100 new jobs. Annual capacity should reach over 1,000 truckloads of KD reel kits.
“It’s a great step in the continuous evolution of Madem group to be part of KSA’s current developmental strategies and economic vision, which will further improve and maximize our production and delivery capacity within the kingdom itself as well as the GCC, Arab, and North Africa markets”, said Alexandre Monte Mezzo, General Manager.
“It’s a proud moment for Madem Reels Group, the largest and fastest growing wooden reels group in the world, with the addition of our newest branch in Jeddah, Kingdom of Saudi Arabia which will be our largest factory in the region. Opening a second branch within the GCC reiterates Madem Group’s strong commitment to cater to the growing requirements of customers in this region especially the booming KSA market in line with the Royal Vision 2030. This new plant incorporated with the latest automated technology will have increased capacity and productivity to meet all the requirements and demands of our customers in the region”, said Adel Abdulla Mohammed Janahi ,General Manager Sales.
Madem Reels Group, with headquarters in Brazil, is a nailed wooden reel manufacturer. Madem is proud of its own renewable forests, sawmill and manufacturing facilities in Brazil, USA, Bahrain, Colombia, Mexico, and Spain. The company employs over 700 dedicated associates world-wide. Their combined annual production exceeds 6,000 containers of knocked down reels, including customized products, that ship to over 200 wire and cable plants in 45 countries.
Interwire 2023, booth 723
Madem-Moorecraft Reels USA
3006 Anaconda Road
Tarboro, NC 27886, USA
Tel.: +1 252 563-7070