16/09/2022 – Microcircuit and component materials products
DuPont launches “Micromax” brand
DuPont announced the launch of a new brand, “Micromax”, that will encompass the products formerly under the Microcircuit and Component Materials brand.
“Micromax” products are used in a wide variety of electronics applications – from automotive, passive components, and 5G communications to healthcare and consumer goods.
“Micromax aims to be the leading brand for electronic thick film inks, pastes, and ceramic tapes,” said Tim Chang, Micromax global business leader. “The new brand name won’t impact our offerings or how we work with customers. Our high-quality products, exceptional customer service, and broad-based expertise remain the same. It will simply be faster and easier to identify our offerings.”
Micromax organizes nearly 800 products under a single cohesive brand, simplifying how distributors and customers can identify and specify their preferred products. The changes include:
– “GreenTape”, which will now be known as “Micromax GreenTape”
– “Heatel”, which becomes “Micromax Heatel”
– “Intexar” which becomes “Micromax Intexar”
– “Fodel” which becomes “Micromax Fodel”
Because they’re tailored in close partnership with clients, “Micromax” products enable extremely customized solutions. With extensive knowledge of materials science and a breadth of electronics experience, the “Micromax” team helps customers imagine what others don’t, test what others can’t, and deliver true innovation that can positively change markets and improve our world.
To learn more about “Micromax”, please visit https://www.mobility-materials.com/brands/micromax.html.
Micromax is a brand of printable, stretchable, and moldable functional thick film inks, pastes and ceramic tapes. Micromax brand products are utilized for circuitry, interconnection and packaging of electronic devices in automotive, passive components, telecom, consumer electronics, healthcare and military applications featuring properties such as enhanced circuit density, improved thermal management, higher reliability and other critical functionality. Micromax represents over 60 years of experience in the development, manufacture and sale of specialized electronic materials, and offers leading global customer support and product quality and consistency.
DuPont (NYSE: DD) is a global innovation leader with technology-based materials and solutions that help transform industries and everyday life. Their employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, construction, water, healthcare and worker safety.