25/09/2025 – Innovation, capacity and sustainability
Madem Reels Group announces new plant in Spain
The Madem Reels Group announces the launch of a new industrial plant in Sant Fruitós de Bages, Barcelona (Spain), dedicated to the production of wooden and plywood reels for the electrical cable industry.
The new facility will cover a total area of 25,000m², including 15,000m² of built-up space, designed to integrate modern processes, state-of-the-art equipment, and strict quality standards. With this strategic move, the group will achieve a 50% increase in production capacity, ensuring greater operational efficiency and reliability in customer supply.
“This new plant represents a milestone for our operations in Europe. With more modern and efficient facilities, we will be even better prepared to meet the needs of the electrical cable sector, delivering quality and innovation with a focus on sustainability.” — Roger Santasusana, General Manager Euromadem Spain.
The new plant reinforces the group’s commitment to technological innovation, production efficiency, and industrial excellence, consolidating its position as a global reference in the production of wooden reels for electrical cables. The inauguration is scheduled for the second half of 2026, with operational projections that will significantly strengthen the presence of MADEM Group in the European market.
The Madem Group manufactures wooden reels for electrical cables, with facilities in Brazil, Colombia, Mexico, the United States, Spain, and Bahrain. They serve over 250 cable manufacturers in 45 countries, combining cutting-edge technology, sustainable processes, and highly reliable products. The facilities are certified HT ISPM 15, FSC/PEFC, CO2 Neutral, and ISO 9000/14000, reaffirming their commitment to quality and the environment.