11/08/2022 – Expansion in North America located in Denton, Texas

Madem-Moorecraft announces a second plant

Madem Reels Group is proud to announce their new expansion in North America. The shareholders of Madem-Moorecraft Reels USA, Inc have agreed to open a new manufacturing, assembly and distribution plant.


Madem Reels Group is proud to announce their new expansion in North America with their second plant. © Madem-Moorecraft


This will become their second manufacturing plant in North America, following the initial plant located in NC. Operations are scheduled to begin in 2022 with assembly and distribution beginning in Q2, while manufacturing is set for Q4.

The initial investment encompasses cutting-edge CNC lines and will create over 100 new jobs. Annual capacity should reach over 1,200 truckloads of KD reel kits per year.

“Madem Group is successfully shaping another important project through excellence in streaming its core competencies”, said Marcos Ramalho, President of Madem Moorcraft. “The new Denton plant represents our latest commitment to increase production capacity and expand our North American distribution network.”, added Steve Redhage, Vice-President Sales.

Headquartered in Brazil, Madem Group is a world leader in the manufacture of nailed wood rolls and prides itself on its own renewable forests, its own sawmills and production facilities in Brazil, supporting its global partners in the USA, Bahrain, Colombia, Mexico and Spain.

The group employes over 700 dedicated associates world-wide. Their combined annual production exceeds 6,000 containers of knocked down reels, including customized products, that ship to over 150 wire and cable plants worldwide. The name Madem represents over 73 years of wood industry experience.