Florian Geiger is the new CEO at Steeltec

January 1st, 2020, Florian Geiger has taken over as the new CEO of the bright steel producer Steeltec – a company within the Schmolz+Bickenbach Group. After 14 successful years at the helm, former CEO Gerd Münch has decided to step down from the company.


© Steeltec


Emmenbrucke/Switzerland (Steeltec) – Geiger worked for many years as a management consultant to numerous international companies where he specialized in corporate performance. In 2013, he moved to the Schmolz+Bickenbach Group where, as Vice President for Business Development, he was responsible for enterprise-wide strategic projects and for mergers and acquisitions. Among other achievements, he led the negotiations for the creation of a joint venture in China and for the acquisition of Ascometal in France. He also successfully implemented a range of projects designed to improve transparency and cooperative work practices within the Group. Dr. Geiger is very well connected within the Schmolz+Bickenbach Group and has a wealth of experience in the fields of efficiency optimization and performance management.

Former CEO, Gerd Münch, has decided to step down from his role at Steeltec ?at the end of last year. Gerd Münch spent a total of 28 years at the company, where he held a range of roles and responsibilities, including 14 years as Chief Executive Officer. During this period, he continued to build the Steeltec business, transforming it into one of Europe’s leading bright steel manufacturers. “Gerd Münch managed the company with both prudence and foresight. He was never afraid to try new paths or to aim high and by so doing he laid the foundation for the positive development that Steeltec has enjoyed,” says Dr. Florian Geiger in summary. As Münch’s successor, Geiger is looking to consolidate the company’s position: “In today’s economically challenging market environment, I want to work closely with our customers to ensure Steeltec’s position as the quality leader in the bright steel sector. This can be achieved through a combination of customer focus, excellent service and by concentrating on innovative products manufactured in what are currently Europe’s most modern bright steel production facilities.”