The “wire” trade fairs are the world’s leading events for the wire and cable industry and offer companies a unique platform to present themselves, discover innovations and open up new markets. VDKM members benefit from attractive subsidies from the association when they take part in a trade fair.

The “wire” trade fairs in 2025 will take place in several regions of the world and offer ideal opportunities to make important contacts and open up new business areas:

February 11-13, 2025: “wire Mexico 2025”
at Expo Manufactura 2025, Monterrey, Mexico
Focus: Latin America is a rapidly growing market that is particularly known for investments in infrastructure projects and the automotive industry. Participation offers an excellent opportunity to position yourself in this dynamic environment.

April 9-12, 2025: “wire Eurasia 2025”, Istanbul, Turkey
Focus: Turkey is an important hub between Europe and Asia and provides access to markets in Eastern Europe, Central Asia and the Middle East. This trade fair is particularly interesting for companies that want to expand their presence in these strategically important regions.

May 5-7, 2025: “metalflow Alliance Saudi Arabia 2025” with “wire Saudi Arabia”, Riyadh, Saudi Arabia
Focus: Saudi Arabia is investing heavily in industrial projects as part of Vision 2030. For companies in the wire and cable industry, this is an excellent opportunity to benefit from these major government projects.

September 6-8, 2025: “wire Middle East Africa 2025” at “Metal & Steel Middle East 2025”, Cairo, Egypt
Focus: This trade fair offers access to the emerging markets in North Africa and the Middle East. The African continent is developing into an important growth region that is of great interest for future business opportunities.

September 17-19, 2025: “wire Southeast Asia 2025”, Bangkok, Thailand
Focus: Southeast Asia is continuously growing as an industrial location, driven by high investments in infrastructure and a booming manufacturing industry. This trade fair opens doors to one of the fastest growing markets in the world.

In addition, we are already announcing the date for the industry's leading national trade fair:
April 13-17, 2026: “wire 2026”, Düsseldorf, Germany
This event remains the central meeting place for the international wire and cable industry and offers German companies the opportunity to assert themselves in global competition.

Advantages of participating in trade fairs for companies
1. Market development and internationalization: By participating in international trade fairs, companies can open up new markets and significantly improve their export opportunities. The "wire" trade fairs offer direct access to potential customers and partners in strategically important regions.
2. Network building and business contacts: The "wire" trade fairs are the ideal place to make valuable contacts and enter into partnerships, be it in the Latin American, Asian or Middle Eastern market.
3. Presentation of innovations: Participation in the trade fairs enables companies to present their latest products and technologies to an international specialist audience and thus increase their competitiveness.
4. Financial support: The association supports its member companies' participation in trade fairs with attractive subsidies, which reduces the costs of international presence.
The international “wire” trade fairs 2025 thus offer a unique opportunity for companies in the wire and cable industry to expand their market position and establish themselves in the most important global markets. We invite all member companies to take advantage of this opportunity and actively participate.

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