"We'll meet again, don't know where, don't know when" – these, of course, are the famous lyrics sung by the British singer Dame Vera Lynn in the darker days of the last century. The spring, wire and cable industry is also looking for opportunities to meet again. The Covid-19 pandemic is forcing us to observe social distancing and strict hygiene rules. Besides dealing with the virus’ impact on business activity, companies are also having to make far-reaching structural changes – be it in production, distribution or services. Every step forward is always made with a wary eye on possible new hotspots. In response, firms are resorting to video conferences, virtual showrooms, and digital exhibitions. The in-house fair is also experiencing a comeback. Exhibition organisers, exhibitors and associations are currently casting their gaze to China. Trade fair organiser Messe Düsseldorf wants to jump-start the wire and cable exhibition circuit with “wire China” from 23-25 September 2020.
We, the team at WIRE, hope you have an enjoyable read.
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