Messe Dusseldorf (Shanghai) Co., Ltd. MDS has reached strategic consensus and officially signed a cooperation agreement with its long term partner Shanghai Electric Cable Research Institute Co., Ltd. (SECRI) to jointly organize “Wire Show“ China International Wire+Cable Industry Exhibition. Building on the reliable cooperation in the past two decades between Messe Dusseldorf and SECRI as well as the fruitful results and success from wire China, both parties have confidence to forge Wire Show into another great trading platform for the wire and cable industry in China.

With the joint engagement in Wire Show, the industry may witness an annual presence in China. The new cooperation will widen Messe Dusseldorfs strategic layout in the Chinese market. “We believe that more customers will get access to the prosperous Chinese market by participating in the jointly organized ‘wire China’ and ‘Wire Show’ ”, said Friedrich Georg Kehrer, Global Portfolio Director wire/Tube and Flow Technologies of Messe Dusseldorf.

At the agreement signing ceremony, Zhou Chizhong, General Manager of SECRI expressed : “Although facing the difficult times caused by COVID 19 pandemic, SECRI and MDS still stood side by side and worked closely to run the Wire China successfully in September 2020 . Based on this solid partnership and Chinas gradually regaining market vitality, I have confidence that Wire Show 2021 will be an accelerator for the recovery of the global wire and cable market.

Discover new breakthroughs in the Chinese market
Since the late 1980s, Wire Show has experienced more than 30 years of development and growth and has become one of the most important wire and cable exhibitions in China and East Asia. The last edition of Wire Show reached a new record with a total exhibition area of 25,000sqm with more than 400 domestic and overseas companies showcasing their cutting edge technologies and products to near 15,000 trade visitors.

Both MDS and SECRI will take advantage of their resources to bring the biannual Wire Show to a new level. Doors will be open from 31st August to 2nd September at Shanghai New International Expo Center SNIEC, covering a wide range of exhibits including wire and cable manufacturing and finishing machinery, cable auxiliary machining, materials for wires, cables and fiber cables, measuring and control technology, test engineering and specialist areas.

Marius Berlemann, General Manager of MDS expressed his full expectation : “This brand new cooperation is another opportunity for both MDS and SECRI to create a high quality platform for its kind of industry in China besides the Wire China. We believe that the Wire Show will provoke the resumption and further development of the whole Chinese wire and cable industry and therefore be an ideal trading and communication platform for the global industry in Shanghai.”

The COVID 19 outbreak in China was well brought under control and various industries in China are steadily recovering. Driven by the "New Infrastructure" policy, many fields will usher in a new round of development including 5G infrastructure, extra high voltage, intercity high speed rail and rail transit, big data centers and many more. It is foreseeable that the future demand for wire and cable products holds enormous growth potential.

 Last but not least, the safety for participants always has top priority for the organizers. They continue to implement strict pandemic precaution measures for both Wire Show and Wire China to create safe, efficient and stable business.

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