Guided by the concept of One.Aichelin worldwide, the Group is creating a more modern and consistent brand presence across all regions and subsidiaries.

In an increasingly complex industrial environment, access to the right expertise is a key factor for project success. The new brand architecture and redesigned digital presence of the Aichelin Group provide exactly that: orientation. The new website brings together technologies, services, spare parts, and digital solutions within a clear and unified structure, making it easier to find the right contact person for specific requirements.

“We are a strong global group and have sharpened our profile significantly over the past years. Our companies are united by technological excellence, local strength, and reliable partnership. Our new brand identity now makes this just as clearly visible externally as it has long been within the organization,” says Christian Grosspointner, CEO of the Aichelin Group.

With the launch of www.aichelin.com, customers, partners, and interested parties now have access for the first time to a comprehensive digital platform that makes the full expertise of the Group accessible – including technologies, applications, and services. Depending on the region, local websites will either be integrated into the new Group presence or continue to operate under their established local domains, embedded within the consistent visual identity of the Aichelin Group. Existing contacts and service teams will, of course, remain unchanged.

“We know. We care.” – these two statements represent what has defined the Aichelin Group for more than 155 years: deep process expertise and a genuine commitment to customer success. The new brand architecture now makes these strengths visible externally as well. Established brands such as Aichelin, AFC-Holcroft, Atmosphere Heat Treating, Aichelin Unitherm and Safed are already part of the unified Group appearance, while brands including Noxmat, Nitrex, UPC-Marathon and G-M Enterprises will, for the time being, continue to operate under their established market identities.

The relaunch is part of the Aichelin Group’s strategic transformation, which has been consistently implemented over the past years: international expansion in India and China, the integration of NITREX as a technology platform for nitriding and nitrocarburizing, and the establishment of Qmulus as the Group’s digital business division. One.Aichelin worldwide brings all of these developments together within one coherent brand identity.

“Our ambition is to provide customers worldwide with the combination of technological excellence and local proximity. With the new brand architecture and the new website, we are now making this ambition clearly visible in our communications as well,” concludes Christian Grosspointner.

www.aichelin.com