Your teaser on Twitter - Guidelines

Would you like to increase the scope of your advertorial with a teaser in our social media network? You can place your content within our editorial coverage.

Your message will have the look and feel of an editorial post on DRAHT/WIRE‘s social media channel (Twitter).

To ensure your contribution is a good fit, we have drawn up a set of useful guidelines for you.


A teaser on Twitter is only available in conjunction with a text-type advert on our website and will be labelled as an “advert”.

The following guidelines apply for teasers on Twitter. They must be observed so that the teaser can be displayed correctly:

  • Tweet-Text:  max. 280 characters (inkl. hashtags, mentions and target-URL as a bit link)
  • Images – text ad: 1 image
    • Minimum width: 440 x 220 pixels
    • Resolution: 72 dpi

Please ensure you follow the guidelines so that the banners can be published on time.